I love num­bers and rig­or, as well as cre­ativ­i­ty and unex­pect­ed. Today I am Glasford’s Senior Mar­ket­ing & Busi­ness Ana­lyt­ics, a role that allows me to express both my sci­en­tif­ic soul and the more cre­ative one. With this dou­ble approach I deal with busi­ness intel­li­gence and com­mu­ni­ca­tion, trans­mit­ting trends and pro­jec­tions to the team with the aim of con­tribut­ing to the sce­nar­ios under­stand­ing, in a con­stant­ly mov­ing mar­ket, find­ing a com­mon lan­guage between con­sul­tants, com­pa­nies and man­agers. With engi­neer­ing pas­sion, I lead the CRM project and devel­op all cor­po­rate com­mu­ni­ca­tion and dig­i­tal brand­ing activ­i­ties: in these areas the con­tin­u­ous con­nec­tion between data, fore­casts and cre­ativ­i­ty is essen­tial to be dis­tinc­tive.

The path that led me to this role was inten­tion­al­ly diver­gent: I grad­u­at­ed in Mechan­i­cal Engi­neer­ing and had var­i­ous expe­ri­ences in finance and mar­ket­ing. When I met Glas­ford, I was look­ing for a turn­ing point: I found a chal­leng­ing envi­ron­ment ani­mat­ed by adven­tur­ous peo­ple.

Today words, num­bers and graph­ics inter­twine dai­ly in my work as valid allies for the three-dimen­sion­al inter­pre­ta­tion of mar­ket and busi­ness.