Ever since I was a child, when I was out of sight it was easy to find myself absorbed between the pages of a book. Pas­sion for books is a pas­sion that has been with me for as long as I can remem­ber: fol­low­ing the flow of com­pelling sto­ries and, when the sto­ries don’t quite con­vince me — why not? – re-invent­ing them.

Sim­i­lar­ly, I have always been fas­ci­nat­ed by any­thing that allows peo­ple to relate to each oth­er: that is why I stud­ied Sci­ence Human­i­ties for Com­mu­ni­ca­tion and then approached the world of mar­ket­ing, espe­cial­ly dig­i­tal mar­ket­ing. Every com­pa­ny, as well as every per­son, car­ries its own sto­ry, per­son­al­i­ty and val­ues, and my goal in mar­ket­ing is to find the best way to con­vey them to oth­ers.

This is what I do every day at Glas­ford: I search for the right words to tell its val­ues and mis­sion, to explain that just as chang­ing the order of the chap­ters mod­i­fies the end­ing of the book, in the same way every chal­lenge can become an oppor­tu­ni­ty to gen­er­ate pos­i­tive change and evolve togeth­er.